Why Your Product Isn’t Selling on Amazon (Even Though It Should Be)
A founder knows the feeling. The product works in retail. Customers already buy it. Distributors understand it. The margin model […]
Amazon Isn’t A Sales Channel. It’s A Distribution Channel.
Most advice about Amazon starts in the wrong place. It treats the platform like a demand engine, a digital shelf,
From Australia To The Us: What Most Brands Get Wrong About Amazon Expansion
The most popular advice about moving from Australia to Amazon US is also the least useful. It usually starts with
How to Expand Your Product to Amazon Without Losing Control
Most advice on Amazon expansion starts in the wrong place. It starts with listings, ads, keywords, and launch mechanics. For
Why “Launching on Amazon” is the Wrong Goal for Your Brand
The most popular advice in marketplace growth still treats Amazon like a milestone. Get the listing live. Turn on ads.
Marketplace Localisation: Why Some Products Feel “Closer” Than Others
A founder asks a fair question. “We're live in the market. The listings are translated, the pricing is converted, and
Amazon Is Built for Transactions. Connected Ecosystems Aren’t.
Strong Amazon sales can look like proof that a connected product ecosystem is working. In practice, they can also hide
Marketplace Ecosystem Strategy: Why Some Brands Scale While Others Fragment
A strong marketplace ecosystem strategy can determine whether a brand scales cleanly across regions and channels or slowly loses control
The Difference Between a Product Catalogue and a Marketplace Ecosystem
Most founders think marketplace expansion is a distribution exercise. It isn’t. It’s an ecosystem transition. The product catalogue vs marketplace
Why Discounting on Amazon Is a Sign You’ve Lost Control
The most common Amazon advice is wrong at the point where it matters most. It tells founders to treat discounting