I started by importing diamond and genuine gemstone jewellery.
That meant learning firsthand how products move, where margins are made and lost, how suppliers affect the end result, and how quickly an opportunity can appear when you understand demand before everyone else does.
From the beginning, my strength wasn’t manufacturing. It was seeing gaps.
Places where customers wanted something better, different or more accessible than what the market was giving them.
That ability to spot an opportunity and work out how to commercialise it became the foundation for everything that followed.